Dole Berries have announced a new product they hope will stick for busy strawberry lovers looking to enjoy their favorite fresh fruit snack on-the-go.
GO Berries!, will be marketed as three snack-size packages that snap apart. Each package will contains about 110 grams of fresh strawberries designed to capitalize on the growing mobile snacking trend. Ventilated for freshness and easy rinsing, the proprietary package is the first to provide “snap-rinse-go” convenience.
“While fruit remains America’s top daytime snack choice, there hasn’t been an easy way for shoppers to enjoy their favorite berries away from home – until now,” said CarrieAnn Arias, VP of marketing for Dole Fresh Vegetables and Berries. “Dole GO Berries! allows busy shoppers to combine their preference for fresh strawberries with out-of-the-home snacking convenience for the first time.”
According to Arias, Dole Home Use Tests indicate that 80 percent of those sampling GO Berries! would likely purchase the product, and 60 percent of berry consumers would buy GO Berries! in addition to the customary punnets. In addition to convenience, panelists cited the perception that the snack-sized packs would keep the berries fresher than conventional packaging.