A Central Queensland strawberry farm says it is the flavour and picking techniques that make it so popular among consumers.
Ballantyne's Strawberries, near Mackay in north Queensland, is the only farm producing strawberries in the region. While the produce is only sold locally, farm visits and pick your own is a major part of the business owned by Margaret and Allan Ballantyne.
"Our people love our strawberries because we are the only farm that would pick on full colour," Mrs Ballantyne said. "We have got a really good reputation for our strawberries. People go looking for them - so they've got taste. Stuff that is picked down south, are all too green. My pickers are taught to pick on absolute full colour - they are not allowed to pick green fruit."